For The Prepared.
We build and carry gear for those who lead, not follow, the protectors, providers, and everyday defenders. This isn’t for the flashy. It’s for those who take self-defense seriously.
Built by Instructors. Backed by Experience.
LANCE Tactical was founded by engineers, veterans, and firearms instructors who needed gear that actually performs.
Every single product we sell is best-in-class to keep you ready when it counts.
This isn't marketing hype, it’s the gear we trust with our own families.
Our Mission Is Simple: No Fluff. No Failures. Just Gear That Works.
Tested by Professionals
Used and approved by real instructors, not influencers or algorithm reviews.
Real Inventory.
What you see is stocked, packed, and shipped by us, straight from our U.S. warehouses.
Fit for Real Setups
We design for real-world use, optics, lights, red dots, extended mags, and all.
Built for Life-or-Death Moments
From safes to tools, if it’s in our store, it’s because we’d trust it with our own.
A Word From Our Founder
LANCE Tactical wasn’t built to chase trends. It was built because we were tired of gear that failed under pressure, or never fit the way it should.
We’re not a brand. We’re a crew of instructors, engineers, and defenders who build and use what we sell.
if you’re here, you’re probably not average. And neither is this gear. Let’s protect what matters, and do it right.
— Joe Shahoud
PS. People ask, "Where did you get Lance from?" He's my grandson. You see, we're all about family here too.